Buca Di Beppo Chooses Transaction Wireless To Power Digital Gift Cards

San Diego, Calif. (PRWEB) November 01, 2011

Transaction Wireless, the leading provider of digital gift card solutions, today announces that family style authentic Italian restaurants, Buca di Beppo, will be enlisting Transaction Wireless to power its digital gift card program. Packed with multiple features, the Transaction Wireless cloud-based digital gifting platform will enable Buca di Beppo to leverage increasingly popular channels such as email, mobile and Facebook for digital gift card promotions and marketing initiatives in the lead up to the holiday season.

Buca di Beppo will be deploying Transaction Wireless? full suite of services?wGiftCard for Buca di Beppo?s B2C digital gifting offerings, wCentive for its B2B programs, and wConnect for its marketing campaigns?to power its loyalty and customer incentive programs from a single, easy-to-use, cloud-based digital gifting platform.

?We chose Transaction Wireless to broaden our gift card and loyalty programs because of their unrivaled portfolio, 24/7 customer service, security and fraud protection?with them being one of the few vendors to meet PCI Level 1 compliance standards on handling sensitive customer data,? said Kyle Collins, director of interactive marketing for Buca di Beppo. ?With Transaction Wireless, we will be able to create more effective digital gift card campaigns that enable us to better understand and engage our customers, while providing a fun, more personal and secure way to give digital gift cards this holiday season.?

Buca di Beppo will be leveraging wGiftCard, Transaction Wireless? B2C digital gift card sales solution. This will allow Buca di Beppo?s customers to easily personalize their gift cards by adding photos as well as personal audio, video and text messages, which can be scheduled for delivery to the recipient via email, mobile or Facebook.

Buca di Beppo will also be utilizing Transaction Wireless? wCentive, a comprehensive B2B solution that enables the management and support of multiple B2B accounts, suppliers and guest relations, including hosted online store fronts for bulk digital gift card ordering. Moreover, its guest relations online portal offers customers that choose to purchase a Buca di Beppo digital gift card a way to easily check their remaining balances and track when their gift cards have been sent and received, allowing Buca di Beppo and its partners to provide better customer satisfaction. As a result, Buca di Beppo can more easily extend its commercial gift card reach and deliver through any medium while dramatically reducing operating costs and significantly improving resale and co-branding opportunities.

Furthermore, with Transaction Wireless? wConnect solution, Buca di Beppo can seamlessly manage its digital gift card and marketing campaigns via email, mobile and Facebook through a single, easy-to-use tool that will enable Buca di Beppo to create more targeted and engaging marketing, loyalty and promotional campaigns.

?We?re thrilled to work with Buca di Beppo to enhance and make its digital gift card and loyalty program more valuable and appealing for customers, while bringing the lively Italian experience found in Buca di Beppo restaurants to customers who give and receive digital gifts,? said Tom Niedbalski, vice president of business development, Transaction Wireless. "Buca di Beppo customers can rest assured that their data is in safe hands and their personalized digital gift cards will reach their intended recipients however they choose?in real-time or on a specific date or occasion.?

About Buca di Beppo

Owned by Planet Hollywood International, Inc., with locations from Philadelphia to Honolulu, Buca di Beppo restaurants embody the Italian traditions of food, friendship and hospitality. Dishes enjoyed for generations in villages throughout Italy inspire the menu, which features both Northern and Southern Italian favorites. While the food has pleased millions of palates from coast-to-coast, Buca di Beppo is equally famous for its quirky d?cor and upbeat atmosphere. Most Buca di Beppo locations are open daily for lunch and dinner. Delivery is also available at many locations nationwide. Visit http://www.bucadibeppo.com for locations, hours of operation, menus, reservations or to place an online order for Buca To Go. Or Follow Buca di Beppo on Facebook or Twitter: @bucadibeppo.

About Transaction Wireless

Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today?s digital consumer. Transaction Wireless offers the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless? patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as AMC Entertainment, American Eagle Outfitters, Applebee?s, Bass Pro Shops, California Pizza Kitchen, Cracker Barrel, O.co, SpaFinder and more. For more information visit: http://www.transactionwireless.com.

? 2011 Transaction Wireless. All rights reserved. Facebook is a registered trademark of Facebook Inc.

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More Pro Bass Shop Press Releases

Press Conference: EPA, Environmental & Industry Representatives to Highlight New 2010 Generation of Clean Diesel Power in Trucks & Buses; Tuesday, October 19th, 10 a.m.

Washington, DC (Vocus) October 14, 2010

With the U.S. Environmental Protection Agency (EPA) preparing to establish a national program on greenhouse gas emissions and fuel economy standards for commercial trucks, EPA, environmental and industry representatives will hold a press conference Tuesday morning to outline the significant technological and environmental advances in the new generation of 2010 diesel trucks and buses.

A sampling of 2010 heavy duty trucks and buses which feature the most modern clean emissions technology in existence will be on display. The press conference will also include a ?clean hanky? test where a new white handkerchief is placed over a running truck?s tailpipe to illustrate the low emissions of 2010 truck technology.

????Time:????????10 a.m., Tuesday, October 19, 2010

????Location:????Walter E. Washington Convention Center

?????????????L? Street between 7th and 9 Avenue (Trucks will be onsite)

????????????????(In case of bad weather, press conference will be in Room 154 A of convention center)

801 Mount Vernon Place NW

Washington, DC 20001

Participants:

?????Allen Schaeffer, Executive Director, Diesel Technology Forum

?????Margo Oge, Director, Office of Transportation And Air Quality, Office of Air and Radiation, U.S. Environmental Protection Agency

?????Richard Kassel, Natural Resources Defense Council

?????Srikanth Padmanabhan, Cummins

?????Patrick Charbonneau, Navistar

?????Brad M. Williamson, Daimler Trucks North America

On Monday, October 18, from 1 p.m. to 4 p.m., company representatives will be available with their trucks and buses to meet with the media for one-on-one interviews.

The cleanest and most modern 2010 diesel trucks and buses in the world to be on display

?These are the cleanest and most modern commercial vehicles in the world,? said Allen Schaeffer, the executive director of the Diesel Technology Forum. ?The new 2010 generation of clean diesel power is winning support among America?s commercial truck and bus fleets on a platform of near-zero emissions and higher fuel economy.

?The historic progress in clean diesel technology is remarkable. Consider that it would take 60 of these 2010 trucks to equal the same emissions from one pre-1988 truck. A 60-1 ratio is amazing.

?While continuously making commercial trucks more fuel efficient, diesel engine and truck manufacturers have also been making them dramatically cleaner. Today?s new 2010 heavy-duty diesel truck deploys the most state-of-the-art engine and emissions control systems and has near zero emissions; a considerable accomplishment considering that increased fuel efficiency and lower emissions are near opposite and competing forces in diesel engine design,? Schaeffer said.

Clean Diesel 10 Conference

After the press conference, the US EPA Clean Diesel 10 conference will begin its two days of meetings and exhibitions at the convention center to highlight 10 years of cleaner air and clean diesel through improvements in aftertreatment technology and fuel types. More information on the conference is here.

About the Diesel Technology Forum

The Diesel Technology Forum is a non-profit national organization dedicated to raising awareness about the importance of diesel engines, fuel and technology. Forum members are leaders in clean diesel technology and represent the three key elements of the modern clean-diesel system: advanced engines, vehicles and equipment, cleaner diesel fuel and emissions-control systems. For more information visit http://www.dieselforum.org.

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More Handkerchief Press Releases

Power Technology to Manufacture Prototype Batteries For Industry Evaluation

HOUSTON, TX (PRWEB) September 25, 2004

Bernard J. Walter, CEO of Power Technology stated ?Our recent completed agreement for $ 5.5 million in new capital will fund the manufacture of our prototype patented batteries. These batteries are anticipated to be up to 66% lighter and contain 90% less lead than conventional batteries. Additionally, Company research shows our batteries should also have superior recharge rates and lifetimes. Providing these batteries for industry evaluation will allow us to refine our sales strategy and manufacturing plans for full commercialization of our unique battery technology.?

About Power Technology, Inc. ? Power Technology, Inc. is a research and development company that is engaged in activities regarding alternative battery technology using patented, ultra light materials with up to 75% less weight and 90% less lead content than conventional batteries. The Company is in the early stages of commercializing its battery technology to serve the $ 14 billion industrial battery market.

The Battery Market ? Automotive Sector - In the automotive sector, more than 110 million lead acid batteries for vehicles were manufactured in 2003 for more than 650 million vehicles on the world's roads. Approximately 81 % of automotive battery sales worldwide in fiscal 2003 were to the automotive replacement market, with the remaining sales to the original equipment market.

Major U.S. lead acid manufacturers include Johnson Controls, Exide Technologies, Delphi Corporation, Fiamm, and East Penn Manufacturing Company. Johnson Controls makes batteries for more than 35 million vehicles annually; the batteries were worth an estimated $ 1.8 billion. In 2003, Johnson Controls acquired European VARTA Automotive GmbH and its 80 % majority ownership in VB Autobatterie GmbH (Varta), a major European automotive battery manufacturer headquartered in Germany. More than 50 million Chinese sealed lead acid batteries were shipped in 2003.

Hybrid vehicle growth drove growth for nickel metal hydride and lithium batteries as more than 120,000 hybrid passenger cars have been sold. Demand is expected to continue to exceed production. A variety of military and specialty hybrid vehicles were also introduced in 2003.

The $ 14 billion annual industrial battery market segments generally fall into two major categories: traction batteries, also called motive power batteries and stationary batteries, also referred to as standby power batteries or uninterruptible power supplies (UPS).

Industrial trucks and rail and mine vehicles represent two major subcategories of motive power batteries. Industrial trucks include forklifts, automated guided vehicles (AGVs), various types of towing vehicles, and floor cleaning equipment. Battery powered mine and rail vehicles are used in mines where gas could be ignited by spark ignition engines. Locomotive starting batteries and railcar emergency power batteries are also included in this subcategory. Golf cart or marine batteries electric road vehicles, electric boats and non-military submersible vehicles are also included in this sector.

Exide is a dominant player in the Industrial Battery segment, with more than $ 2.4 billion in sales. Exide has the largest market share for motive power products on a global basis. The Hawker Battery Group acquired in 2001 by EnerSys is number two in Europe. Other competitors in Europe include Fiamm, Hoppecke, BAE and MIDAC. Exide ranks second to Enersys in market share in North America. In North America, the other major competitors are C&D Technologies and East Penn. In Asia, JSB, Panasonic, Yuasa and Hitachi are the major competitors with Yuasa being the market leader. In countries such as Brazil, China and India, local manufacturing is required and U.S. and European corporations often partner with local companies.

This anthology is based on BCC, Inc.'s Battery & EV Technology Newsletter. It keeps readers abreast of the rapid technology developments, which characterize the battery and EV industry. It covers breaking technology developments and industry news.

This press release includes projections of future results and ?forward-looking statements? as that term is defined in Section 27A of the Securities Act of 1933 as amended (the ?Securities Act?), and Section 21E of the Securities Exchange Act of 1934 as amended (the ?Exchange Act?). All statements included in this press release, other that statements of historical fact, are forward-looking statements. Although Management believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors could cause actual results to differ materially from the expectations are disclosed in this Press Release. While Power Technology, Inc. believes its forecasting assumptions are reasonable, there are factors that are hard to predict and influenced by economic and other conditions that are beyond Power Technology, Inc.'s control. Among the other important factors which could cause actual results to differ materially from those in the forward-looking statements are detailed in Power Technology, Inc.'s filings with the Securities and Exchange Commission.

Contact: Power Technology, Inc.????????????????????????????????????????????????

Bernard J. Walter????????????????????????

Chief Executive Officer

713-621-4310

http://www.PWTCBATTERY.COM

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