London Calling! Americana Manhasset Presents Their 2010 Fall Fashion Campaign and Video

Manhasset, Long Island, NY (PRWEB) August 11, 2010

This month, Americana Manhasset debuts its ultra-mod, 64-page Fall Fashion Book, shot entirely in London. Fall ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in a vibrant and stylish look book. Beginning in August 12th, the images will also be featured front and center on Americana?s website. In conjunction with the still images, Americana Manhasset will debut on the website a 30-second cinematic video entitled, ?Chelsea Girl.?

The campaign, photographed, produced and styled by Laspata/DeCaro, stars top editorial models Edita Vilkeviciute and Andrew Cooper. Embodying London?s metropolitan looks, Americana?s gal and guy about town seamlessly transform from chic Westminster highbrows to stylish West End hipsters. The Beatles, the Queen and Winston Churchill all make "cameo" appearances, adding cheeky humour to the sophisticated imagery.

"The powerful and diverse looks prevalent on the runways provided us with inspiration for Americana Manhasset's Fall Book,? said Charles DeCaro. ?We envisioned a strong, energetic and creative woman with a confident style all her own. We chose different settings throughout London depending on each look, allowing the fashion and respective designers' messages to shine." From Fendi and Chanel to Tory Burch and Theory, each brand enjoys a unique image that also works as part of the whole.

The book is direct-mailed exclusively to 150,000 households. The print campaign will also appear in a 4-page insert in W Magazine?s September issue as well as in a spread in the Women?s Fall Fashion issue of The New York Times T Magazine.

Video has become an integral part of Americana?s campaigns. ?Chelsea Girl,? inspired in part by the classic British film, ?Georgy Girl,? is a fun and flirty short film that epitomizes the energy of the season. In addition, the pages of the book come to life via a video look book on americanamanhasset.com, where the looks can be viewed in motion, up-close and from multiple views.

Additional images from the 2010 Fall Book are available upon request. For more details, don?t forget to check Americana Manhasset?s Blog and Facebook page.

About Americana Manhasset:

Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef & Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.

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Americana Manhasset Launches 2010 Holiday Portfolio and Video Lookbook

Manhasset, NY (PRWEB) November 29, 2010

This month Americana Manhasset debuts its sophisticated 60-page Holiday Fashion and Gift Book, shot in a custom-made set in Manhattan. Holiday and Resort ready- to-wear, accessories and jewelry from the most impressive brands in the world are captured in a luxurious and rich picture book. The images are also featured front and center on Americana?s website, americanamanhasset.com.

The campaign - photographed, produced and styled by Laspata/DeCaro - stars top editorial models Edita Vilkeviciute and Sean Harju. It has a decidedly classic look, evoking the style of Richard Avedon, but with a modern, young twist. The entire campaign was photographed against canvas in deep shades of grey, with simple cubes, chairs, ladders and stretched canvases providing sculptural interest. "The product is front and center in Americana Manhasset's Holiday Book, but the images together read as an artist?s portfolio,? said Charles DeCaro. From Louis Vuitton and Chanel to Tory Burch and Theory, each brand enjoys a unique image that also becomes part of a larger and lush story.

The book is direct-mailed to 130,000 households. The print campaign will also appear as a spread in the nationally distributed Holiday issue of The New York Times T Magazine.

Video continues to be an integral part of Americana?s campaigns. The pages of the book come to life via a video lookbook on americanamanhasset.com, where the looks can be viewed in motion, up-close and from multiple views.

Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef &?Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons. For more information about Americana Manhasset, check out Americanamanhasset.com, our Blog and Facebook page.

Additional images from Americana?s 2010 Holiday Book are available upon request.

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Related Tory Burch Press Releases

Press Conference: EPA, Environmental & Industry Representatives to Highlight New 2010 Generation of Clean Diesel Power in Trucks & Buses; Tuesday, October 19th, 10 a.m.

Washington, DC (Vocus) October 14, 2010

With the U.S. Environmental Protection Agency (EPA) preparing to establish a national program on greenhouse gas emissions and fuel economy standards for commercial trucks, EPA, environmental and industry representatives will hold a press conference Tuesday morning to outline the significant technological and environmental advances in the new generation of 2010 diesel trucks and buses.

A sampling of 2010 heavy duty trucks and buses which feature the most modern clean emissions technology in existence will be on display. The press conference will also include a ?clean hanky? test where a new white handkerchief is placed over a running truck?s tailpipe to illustrate the low emissions of 2010 truck technology.

????Time:????????10 a.m., Tuesday, October 19, 2010

????Location:????Walter E. Washington Convention Center

?????????????L? Street between 7th and 9 Avenue (Trucks will be onsite)

????????????????(In case of bad weather, press conference will be in Room 154 A of convention center)

801 Mount Vernon Place NW

Washington, DC 20001

Participants:

?????Allen Schaeffer, Executive Director, Diesel Technology Forum

?????Margo Oge, Director, Office of Transportation And Air Quality, Office of Air and Radiation, U.S. Environmental Protection Agency

?????Richard Kassel, Natural Resources Defense Council

?????Srikanth Padmanabhan, Cummins

?????Patrick Charbonneau, Navistar

?????Brad M. Williamson, Daimler Trucks North America

On Monday, October 18, from 1 p.m. to 4 p.m., company representatives will be available with their trucks and buses to meet with the media for one-on-one interviews.

The cleanest and most modern 2010 diesel trucks and buses in the world to be on display

?These are the cleanest and most modern commercial vehicles in the world,? said Allen Schaeffer, the executive director of the Diesel Technology Forum. ?The new 2010 generation of clean diesel power is winning support among America?s commercial truck and bus fleets on a platform of near-zero emissions and higher fuel economy.

?The historic progress in clean diesel technology is remarkable. Consider that it would take 60 of these 2010 trucks to equal the same emissions from one pre-1988 truck. A 60-1 ratio is amazing.

?While continuously making commercial trucks more fuel efficient, diesel engine and truck manufacturers have also been making them dramatically cleaner. Today?s new 2010 heavy-duty diesel truck deploys the most state-of-the-art engine and emissions control systems and has near zero emissions; a considerable accomplishment considering that increased fuel efficiency and lower emissions are near opposite and competing forces in diesel engine design,? Schaeffer said.

Clean Diesel 10 Conference

After the press conference, the US EPA Clean Diesel 10 conference will begin its two days of meetings and exhibitions at the convention center to highlight 10 years of cleaner air and clean diesel through improvements in aftertreatment technology and fuel types. More information on the conference is here.

About the Diesel Technology Forum

The Diesel Technology Forum is a non-profit national organization dedicated to raising awareness about the importance of diesel engines, fuel and technology. Forum members are leaders in clean diesel technology and represent the three key elements of the modern clean-diesel system: advanced engines, vehicles and equipment, cleaner diesel fuel and emissions-control systems. For more information visit http://www.dieselforum.org.

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