London Calling! Americana Manhasset Presents Their 2010 Fall Fashion Campaign and Video

Manhasset, Long Island, NY (PRWEB) August 11, 2010

This month, Americana Manhasset debuts its ultra-mod, 64-page Fall Fashion Book, shot entirely in London. Fall ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in a vibrant and stylish look book. Beginning in August 12th, the images will also be featured front and center on Americana?s website. In conjunction with the still images, Americana Manhasset will debut on the website a 30-second cinematic video entitled, ?Chelsea Girl.?

The campaign, photographed, produced and styled by Laspata/DeCaro, stars top editorial models Edita Vilkeviciute and Andrew Cooper. Embodying London?s metropolitan looks, Americana?s gal and guy about town seamlessly transform from chic Westminster highbrows to stylish West End hipsters. The Beatles, the Queen and Winston Churchill all make "cameo" appearances, adding cheeky humour to the sophisticated imagery.

"The powerful and diverse looks prevalent on the runways provided us with inspiration for Americana Manhasset's Fall Book,? said Charles DeCaro. ?We envisioned a strong, energetic and creative woman with a confident style all her own. We chose different settings throughout London depending on each look, allowing the fashion and respective designers' messages to shine." From Fendi and Chanel to Tory Burch and Theory, each brand enjoys a unique image that also works as part of the whole.

The book is direct-mailed exclusively to 150,000 households. The print campaign will also appear in a 4-page insert in W Magazine?s September issue as well as in a spread in the Women?s Fall Fashion issue of The New York Times T Magazine.

Video has become an integral part of Americana?s campaigns. ?Chelsea Girl,? inspired in part by the classic British film, ?Georgy Girl,? is a fun and flirty short film that epitomizes the energy of the season. In addition, the pages of the book come to life via a video look book on americanamanhasset.com, where the looks can be viewed in motion, up-close and from multiple views.

Additional images from the 2010 Fall Book are available upon request. For more details, don?t forget to check Americana Manhasset?s Blog and Facebook page.

About Americana Manhasset:

Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef & Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.

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Americana Manhasset Hosts Second Annual Wine Week

Manhasset, NY (PRWEB) October 25, 2010

Americana Manhasset will host a Wine Week featuring fine wines from around the world and benefiting The Breast and Ovarian Cancer Specimen Bank at The Feinstein Institute for Medical Research and The Katz Institute for Women?s Health.

The week begins on Monday, November 1 when chef Tomo Kobayashi presents a special seven course wine-paired dinner at Toku Modern Asian. For reservations, call 516.627.7121. On Tuesday, Cipollini Trattoria will offer a five course special menu with optional wine pairings highlighting fine Italian wines. For reservations, call 516.627.7172.

On Wednesday, select stores will host private in-store wine tastings featuring a selection of Italian, French, and American fine wines.

The festivities continue on Thursday, November 4 at Toku with a Fashion Lunch featuring presentations from Giorgio Armani, Fendi, CH Carolina Herrera, Tory Burch, and Donna Karan. Reservations are recommended. Call 516.627.7121.

The week ends on Friday with a Wine Auction at Tiffany & Co. to benefit The Breast and Ovarian Cancer Specimen Bank at The Feinstein Institute for Medical Research and The Katz Institute for Women?s Health. Tickets are $ 150 per person. Wines are courtesy of Palm Bay International, Empire Merchants and Southern Wine and Spirits.

?Americana Wine Week brings together fine wine, fabulous food, and exciting fashion, while supporting one of the major philanthropic initiatives on Long Island,? notes Deirdre Costa Major, President of Americana Manhasset. ?Americana is always striving to create an inviting atmosphere that is enticing to our clients and benefits our community as well.?

The in-store events and the wine auction are part of a campaign to raise funds and awareness for the Feinstein Institute DNA Collection for Ovarian, Cervical and Breast Cancer Research and for The Katz Women's Hospital and Women?s Health Institute.

Americana Wine Week is sponsored by:

Deutsche Bank ? Farrell Fritz, P.C. ? Shawn Elliott Luxury ? Teamspeed.com

Palm Bay International Wines & Spirits? Empire Merchants ? Southern Wine & Spirits

Cipollini Trattoria ? Toku Modern Asian ? Bar Frites Restaurant ? Bryant & Cooper

For more information visit americanamanhasset.com and Americana Manhasset?s Facebook page and blog.

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Americana Manhasset Launches 2010 Holiday Portfolio and Video Lookbook

Manhasset, NY (PRWEB) November 29, 2010

This month Americana Manhasset debuts its sophisticated 60-page Holiday Fashion and Gift Book, shot in a custom-made set in Manhattan. Holiday and Resort ready- to-wear, accessories and jewelry from the most impressive brands in the world are captured in a luxurious and rich picture book. The images are also featured front and center on Americana?s website, americanamanhasset.com.

The campaign - photographed, produced and styled by Laspata/DeCaro - stars top editorial models Edita Vilkeviciute and Sean Harju. It has a decidedly classic look, evoking the style of Richard Avedon, but with a modern, young twist. The entire campaign was photographed against canvas in deep shades of grey, with simple cubes, chairs, ladders and stretched canvases providing sculptural interest. "The product is front and center in Americana Manhasset's Holiday Book, but the images together read as an artist?s portfolio,? said Charles DeCaro. From Louis Vuitton and Chanel to Tory Burch and Theory, each brand enjoys a unique image that also becomes part of a larger and lush story.

The book is direct-mailed to 130,000 households. The print campaign will also appear as a spread in the nationally distributed Holiday issue of The New York Times T Magazine.

Video continues to be an integral part of Americana?s campaigns. The pages of the book come to life via a video lookbook on americanamanhasset.com, where the looks can be viewed in motion, up-close and from multiple views.

Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef &?Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons. For more information about Americana Manhasset, check out Americanamanhasset.com, our Blog and Facebook page.

Additional images from Americana?s 2010 Holiday Book are available upon request.

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L.A. Boheme - Americana Manhasset 2011 Spring Fashion?Campaign and Video

Manhasset, NY (Vocus/PRWEB) February 21, 2011

This month Americana Manhasset debuts its groovy 56-page Spring Fashion Book, shot entirely in Malibu. Spring ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in a hip and stylish picture book.

The images are also featured front and center on Americana?s website, americanamanhasset.com. In conjunction with the still images, Americana Manhasset has debuted on its website a two-minute cinematic short film, also entitled L.A. Boheme. Lush and sensual, the piece is set to hypnotic music and epitomizes the vibe of the season.

The campaign, photographed, produced and styled by Laspata/DeCaro, stars top editorial models Frida Gustavsson and Marius Hordijk. It has a decidedly informal and unstructured look, with Americana?s boho-chic couple frolicking and lounging in the heather-filled California hills overlooking the sea. Moroccan furnishings lend an exotic element, while gigantic magic mushrooms and a hippie van add some psychedelically inspired fun to the sophisticated imagery.

"The relaxed, ?70s inspired looks prevalent on the runways provided us with inspiration for Americana Manhasset's Spring Book,? said Charles DeCaro. ?We envisioned an elegant and modern hippie chick with a strong style all her own; we chose different settings depending on each look, allowing the fashion and respective designers' messages to stand out." From Chanel and Gucci to Tory Burch and Theory, each brand enjoys a distinctive image that also works as part of the whole.

The lookbook is direct-mailed to 130,000 targeted households. The print campaign will also appear in the Women?s Spring Fashion issue of The New York Times T-Style Magazine. The images and video will appear in a month-long digital campaign on vanityfair.com.

Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef &?Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons. For more information about Americana Manhasset, check out Americanamanhasset.com, our Blog and Facebook page.

Additional images from the 2011 Spring Book are available upon request.

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Vince Opens At Americana Manhasset

Manhasset, NY (PRWEB) May 02, 2011

On April 22, contemporary luxury retailer Vince opened a new retail store at Americana Manhasset. The location features both the men?s and women?s collections, including Vince favorites like cashmere knits, trousers, denim and leather pieces.

?The opening of Vince adds new depth to an important ready-to-wear category that is much in demand at Americana,? notes Deirdre Costa Major, President of Americana Manhasset. ?Vince complements our clients? relaxed yet sophisticated lifestyle.?

Vince was founded in 2002 by Rea Laccone and Christopher LaPolice on the principles of iconic design and superior quality. In 2007, Vince introduced its first Men?s Collection, setting out to develop a menswear line that is both functional and stylish. Vince opened its first retail store on Robertson Boulevard in Los Angeles, and has since opened sixteen stores, including locations in New York, Chicago, Malibu, Dallas and San Francisco.

Shoe and handbag collections will be introduced before the year?s end, as the brand looks to expand its offerings beyond apparel.

Americana Manhasset is a premier collection of over sixty fabulous shops, including Gucci, Prada, Dior, Louis Vuitton, Hirshleifers, Chanel, London Jewelers, Cartier, Herm?s, Fendi, Tiffany & Co., Tory Burch, Ermenegildo Zegna, Theory and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable fashion and gift resource. For more information on Americana Manhasset check out americanamanhasset.com, Americana Manhasset Blog and Americana Manhasset Facebook page.

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Venice Unmasked: Americana Manhasset 2011 Fall Fashion Campaign and Videos

Manhasset, NY (PRWEB) August 17, 2011

This month, Americana Manhasset debuts its dramatic 60-page Fall Fashion Book, shot entirely in Venice. Fall ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in an exciting and high-style picture book which is direct-mailed to 130,000 targeted households. The images are also featured front and center on Americana?s website, americanamanhasset.com.

In conjunction with the still images, Americana Manhasset has debuted on its website a 30-second cinematic short film, also entitled ?Venice Unmasked,? and a 3 minute Behind-the-Scenes video. Both are set to powerful music and epitomize the energy of the season.

The campaign, photographed, produced and styled by Laspata/DeCaro, stars top editorial models Coco Rocha and Sean O?Pry. It has a decidedly edgy sensibility, with Americana?s intriguing couple moving stylishly and stealthily among the bridges and palazzos of Venice. Gondoliers transport them through dreamy canals and secretive men in gold masks appear curiously in the background.

"The powerful, sophisticated and diverse looks prevalent on the runways provided us with inspiration for Americana Manhasset's Fall Book,? said Charles DeCaro. ?We envisioned a strong, mysterious and seductive woman with a confident style; we chose different settings throughout Venice depending on each look, allowing the fashion and respective designers' messages to be the focus." From Chanel and Louis Vuitton to Tory Burch and Theory, each brand enjoys a unique image that also works as part of the whole.

Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef &?Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons. For more information on Americana Manhasset, check out americanamanhasset.com, Americana Manhasset Blog and Americana Manhasset Facebook Page, and follow us on Twitter!

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