This month, Americana Manhasset debuts its ultra-mod, 64-page Fall Fashion Book, shot entirely in London. Fall ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in a vibrant and stylish look book. Beginning in August 12th, the images will also be featured front and center on Americana?s website. In conjunction with the still images, Americana Manhasset will debut on the website a 30-second cinematic video entitled, ?Chelsea Girl.?
The campaign, photographed, produced and styled by Laspata/DeCaro, stars top editorial models Edita Vilkeviciute and Andrew Cooper. Embodying London?s metropolitan looks, Americana?s gal and guy about town seamlessly transform from chic Westminster highbrows to stylish West End hipsters. The Beatles, the Queen and Winston Churchill all make "cameo" appearances, adding cheeky humour to the sophisticated imagery.
"The powerful and diverse looks prevalent on the runways provided us with inspiration for Americana Manhasset's Fall Book,? said Charles DeCaro. ?We envisioned a strong, energetic and creative woman with a confident style all her own. We chose different settings throughout London depending on each look, allowing the fashion and respective designers' messages to shine." From Fendi and Chanel to Tory Burch and Theory, each brand enjoys a unique image that also works as part of the whole.
The book is direct-mailed exclusively to 150,000 households. The print campaign will also appear in a 4-page insert in W Magazine?s September issue as well as in a spread in the Women?s Fall Fashion issue of The New York Times T Magazine.
Video has become an integral part of Americana?s campaigns. ?Chelsea Girl,? inspired in part by the classic British film, ?Georgy Girl,? is a fun and flirty short film that epitomizes the energy of the season. In addition, the pages of the book come to life via a video look book on americanamanhasset.com, where the looks can be viewed in motion, up-close and from multiple views.
Additional images from the 2010 Fall Book are available upon request. For more details, don?t forget to check Americana Manhasset?s Blog and Facebook page.
About Americana Manhasset:
Americana Manhasset is a premier collection of over 60 fine shops, including Prada, Gucci, Ralph Lauren, Cartier, Louis Vuitton, Herm?s, Van Cleef & Arpels, Dior, Hirshleifers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island?s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.
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